Affiliate marketing is hard to get started and make money if you have no existing audience or following online because people need to trust you to want to purchase a product that you’re recommending. Although, affiliate marketing can be easier than other business models.
Now, let’s take a closer look at the things that make affiliate marketing hard and easy and how to leverage each of the items to your advantage as a business owner. Ready? Let’s get started.
How Difficult is Affiliate Marketing?
Affiliate marketing is a powerful business model that is being used by countless online businesses to bring in a good relatively passive stream of income.
Online businesses require you to put in the hard work upfront before you can reap the benefits of passive income and affiliate marketing as a business model is no exception.
One of the things that make affiliate marketing hard is the fact that you need to build up an audience online or run paid ads. Both of which require a large amount of time or money.
Getting past the initial years of growth for building up an audience organically is ultimately what determines whether or not you succeed as an affiliate marketer. It takes a tremendous amount of hard work to focus on growing an audience that will know, like, and trust you.
In return, people will start to want to hear about what you’re recommending for certain products to get and be asking for your affiliate link. The big problem though is that most people quit before they reach the critical mass point where they have a large enough audience that trusts them to where they’re earning several thousand dollars a month.
From my experience and others, it takes anywhere from 2–5 years on average to gain a level of success with an affiliate marketing business to where you’re bringing in a full-time income of greater than $4,000 per month.
Once you’ve made it past the initial growth years for your business, you can then start to really reap the benefits of passive income that the affiliate marketing business model offers.
Certainly, there’s going to be maintained that’s still required to maintain your income at that point due to affiliate programs cutting commissions and other unexpected things but it is very minimal.
Now that you’re aware of the reality of affiliate marketing being hard in the beginning and having to grow an audience, let’s take a look at some of the ways that affiliate marketing can be so beneficial to increasing your business’ income.
Here are some of the benefits you can leverage with affiliate marketing:
1. Leverage Big Brand Names — Affiliate marketing specifically is an incredible way to break into a niche or just get started with any online business in general. Chances are you don’t really have an audience when starting out and you certainly haven’t built up your company name to be a worldwide brand. The cool part is that you can promote products on Amazon and other huge global retailers and online e-commerce stores that people are already familiar with. By leveraging big brands, you can greatly increase the conversion rate and profitability of an ad campaign giving you more commissions.
2. Super Scalable — When you create an online business, you can either drive traffic from organic or paid methods. Unlike consulting or any active job, affiliate marketing doesn’t directly trade time for money. This means you just need to create more content or put more money into profitable ads to scale up and generate more sales for your business. Additionally, you can start to earn money quicker.
3. Just Drive Traffic — My favorite part about affiliate marketing is that you can get started promoting a product right away if you want to.
It’s not like creating software or any other product because the product is already made for you. Simply apply to an affiliate program within your niche and grab your affiliate links to start promoting. All that’s left for you to do is simply drive traffic to the affiliate offers by recommending products to your audience to start generating sales.
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